The recognised standard

Unit: Strategic Communications and Leadership

Summary

The unit aims to build leadership skills through a theoretical and practical understanding of strategic communications.

Syllabus Topics

  • Communication theories and analysis techniques
  • Sources of conflict, aspects of conflict internally and externally, conflict styles
  • Conflict management and resolution
  • Negotiation and influencing techniques
  • Importance of good leadership in achieving goals and objectives
  • Measuring team performance against organisational goals
  • Concepts of influence, authority and power and the responsibilities of leaders
  • Effectiveness of leaders in achieving goals including attributes of a good leader
  • Factors that influence behaviour at work
  • Strategies for building motivation, high level skills and responsibility