Award: Strategic Communications and Leadership

Summary

The unit aims to build leadership skills through a theoretical and practical understanding of strategic communications.

Syllabus Topics

• Communication theories and analysis techniques
• Sources of conflict, aspects of conflict internally and externally, conflict styles
• Conflict management and resolution
• Negotiation and influencing techniques
• Importance of good leadership in achieving goals and objectives
• Measuring team performance against organisational goals
• Concepts of influence, authority and power and the responsibilities of leaders
• Effectiveness of leaders in achieving goals including attributes of a good leader
• Factors that influence behaviour at work
• Strategies for building motivation, high level skills and responsibility